Nina Jankowicz (2020)

Very topical (I’m writing this during the 2022 invasion of Ukraine), an exploration of how the information space has become a theatre of conflict, whether in a hot or a cold war. The author works in communications, and has a detailed grasp of the ways in which readers and viewers can be manipulated using media. Her central thesis is that the existing fractures in a society can be widened and exploited by a clever and resourceful aggressor, and used to shape belief and behaviour – but also, more importantly, to destroy individuals’ trust in information itself, and to diminish their participation in their own society. This in turn opens-up the way for tiny fringe groups to achieve outsized influence, by suppressing the participation of the majority. It’s a frustrating dynamic, not least because the remedies are elusive: one can’t adopt the tactics of the disruptors without further contributing to collapsing trust, but approaches based on evidence seem doomed to fail when they can be attacked without limit.

Jankowicz is especially revealing about the importance of locally-grown elements to propaganda managed from abroad, whether by knowing agents or (more effectively) by “useful idiots” who spread the disruptive talking points. Reading this book sharpens your sensitivity to these things, and I’ve seen it happening even with respected figures during the current conflict.

4/5. Finished Friday 11 March, 2022.

(Originally published on Goodreads.)